We have 19 brands of our own covering a variety of products from drinks to household goods.


All of our products are designed to be on par with, if not, a better quality than the market leaders at a 30-40% lesser price. For example, our English Breeze & Flower Garden air fresheners have 2% perfume instead of the industry norm of 1% resulting in a longer lasting fragrance.


Aside from our own brands that have become household names in 80 + countries within just 23 years, we also represent multinationals in various parts of the world. For example, we are the official distributor for Mondelēz in GCC & Africa, for Kraft-Heinz in Africa, for Nestle and Unilever in Africa & the Middle East and so on…